Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Reviews
May 8, 2012 by Steve
Filed under Social Media Guides
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”—Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.”—Ryan Rasmussen, VP [...]
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
April 24, 2012 by Steve
Filed under Social Media Guides
Advance your B2B marketing plans with proven social media strategiesLearn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves [...]
Social Media for Social Good: A How-to Guide for Nonprofits
April 10, 2012 by Steve
Filed under Social Media Guides
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns. List Price: $ 35.00 Price: [...]
The Big Book of Social Media: Case Studies, Stories, Perspectives
March 27, 2012 by Steve
Filed under Social Media Guides
ISBN13: 9780881441598 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! Not Business. Not Marketing. This is an IDEA book. “Social media is not really about technology. It’s about a cultural shift that is enabled by the evolution of technology.” – Wayne Moses Burke, Founder of Open Forum Foundation, “GoLuv” Chapter Contributor “I wasn’t annoying. And I firmly believe that is the key to my social networking success.” – Colleen Crinklaw, Alaska’s Only Stand-Up Comedienne, “Don’t Dream It, Be It” Chapter Contributor “As international media was being [...]
If Social Media is a Game, These are the Rules: 10 Rules for Building a Profitable Social Media Strategy
March 13, 2012 by Steve
Filed under Social Media Guides
Social media may be complex and ever-evolving, but the rules in this book are timeless. Whether you’re a large corporation trying to develop a profitable social media brand, or are an individual trying to sell your product or service online, Joshua Leatherman provides you with the strategy necessary to be successful. If Social Media is a Game, These are the Rules, includes Joshua Leatherman’s “10 Rules for Building a Profitable Social Media Strategy.” These strategies will provide clarity and direction and can be used immediately to activate success in social media. Learn how to build your social media platform, increase [...]
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
February 28, 2012 by Steve
Filed under Social Media Guides
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four “wings” of the Dragonfly Effect-and how they work together to produce [...]
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
February 14, 2012 by Steve
Filed under Social Media Guides
The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media–or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening [...]
Social Media Marketing for Writers: How To Blog, Tweet, & Peep Your Way Onto Amazon’s Best Seller’s List
January 31, 2012 by Steve
Filed under Social Media Guides
What’s the definition of a great book? One that sells. Even if your book rises to the level of great literature, no one will know (or care) without sales. Great reviews won’t help. Fans, family and friends can’t save you. Customers reward successful books and books sell when you execute a plan. In Social Media Marketing for Writers, Edie Melson reveals the top tips every author needs to know to rocket their book to the top of the best seller’s list. From One-on-One relationships to learning to navigate Tweet Deck, Facebook and Twitter, you’ll see how it easy it is [...]
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media Reviews
January 17, 2012 by Steve
Filed under Social Media Guides
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers–and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media–in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing [...]
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
January 3, 2012 by Steve
Filed under Social Media Guides
Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. Learn the art of storytelling and the [...]
